The listener is the hero — FT is the guide. Talk about their feeling, not the label. Guide = empathy ("we take fun seriously, we miss that feeling too") + competency (Sam Feldt / Heartfeldt behind it). The plan is three steps: press play → follow the imprint → feel the endless summer. Direct CTAs: "hear it first", "follow", "grab tickets". Transitional: "get the summer drop". Lower-case-led, first-person-plural, second-person-direct, summer slang welcome ("certified sunset anthem") — never emoji, never exclamation stacking, never corporate. Sits inside the artist’s “Seriously Fun” creative direction (uplifting · genuine · premium · modern · warm).